Things You Need To Know About Digital Media

Digital media Services are known to be not only very effective in reaching group benefits plan members, but also in engaging them. Here are nine points why employers have everything to gain by including these media in their communication strategies.

1. Consumers Of Information, Whether They Are Members Of A Group Benefits Plan Or Not, Prefer Digital Media

These days, almost everyone is connected. No less than 83% people are online for an average of 16.4 hours per week. And the more interactive a medium is, the more popular it is! There is a reason behind the fact that 2 billion people watch videos on YouTube every day. Yes, many prefer to watch videos rather than read texts, but in addition, we can comment on them, share points of view, exchange information, etc.

2. Emails Are Nothing More Than A Hook

Emails should not be the message itself. The purpose of an email is to create interest so that the recipient has the "taste" to know more. The subject of the email should be short, attractive and to the point. Items in the message should be presented in short bullet points with links to more detailed content, whether to a microsite, blog, videos, etc. According to a study conducted the employers do not have much success with their emails: only 17% of emails from HR are opened and less than 1% of links in emails are clicked.

3. It's Possible To Create Interesting Digital Media Content Inexpensively

Producing interesting digital content for employees requires good ideas, the purchase of a high-definition video camera and a few hours of your time. The video can be seen in the form of a podcast and be integrated into an email or in a communication published on a blog.

4. Employees, Like Any Consumer, Want To Know The Opinions Of Others And Give Their Opinion On Products And Services

Members of a group benefits plan seek the opinions of people who are going through a situation similar to theirs. At Sun Life Financial, we ran our first social media campaign in 2009 asking plan members what we were doing well and what we could do better. We received almost 1000 responses in eight weeks and most were not only positive but also sometimes funny or creative. The information shared by the participants made it possible to reach other participants thanks to its authenticity and relevance.

5. Social Media Is A Great Opportunity For Plan Members To Share And Interact

And it's a great tool for employers to gather up-to-date data through surveys, contests, requests for feedback, and more. Employers can offer a closed social networking environment like Lotus Connections thus, outsiders do not have access to the content. It is possible to build a robust site that offers all the functionality of social media and even implement moderation and control mechanisms.

6. Use The Group Plan Provider's Expertise In Digital Technologies To Foster Employee Engagement

Some strategies, such as the development of interactive microsites, are not accessible to everyone's budget. Employers should not hesitate to turn to their group plan provider to develop and host public sites, which all employers can take advantage of by connecting to them through their own internal communication system. The development of mobile technologies is also very expensive. It is up to group plan providers to develop these technologies, and employers to promote and take advantage of them. Mobile technologies increase member engagement with their group plan by allowing them to take action immediately.

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