How Different Fields Can Benefit From Digital Marketing

 Digital marketing campaigns are not an option for tourism, hospitality, and travel businesses. It is the norm. Statista reports that 65 percent of global travel and tourism sales were made online in the past reporting year. According to Statista Marketing Agency Perth the agency anticipates that the market will grow even more to 72 percent online within a few years. This sounds enormous, and it is. However, this doesn't include sales that start online and end with a call or visit to local travel agencies. Your business must reach your target audience online if you want it to succeed.

For decades, I have been helping businesses adapt to changing marketing environments as a specialist in digital tourism for travel, hospitality, and tourism. I would love to help your company reach its full potential.

Travel companies that benefit from working with a digital marketing consultant

A majority of businesses can benefit from a digital marketing consultant due to the nature and importance of the travel industry. If you are a specialist in any of these niches, however, you will be able to make the most of your time by hiring a consultant.

Tourism

Did you know that 33% of tourists don't have a destination in mind before they start researching a trip? Google's insights highlight the importance of promoting your destination to potential customers as soon as possible. This fundamental truth will help you to build your tourism marketing strategy around. You not only reach them on time, but you also connect with the 67 percent of travelers who are more likely to book with a travel company simply because they have relevant information about the destinations that interest them.

Hospitality

Google says that when would-be travelers have their "I want-to get-away moments", as Google calls them, they aren't sitting at their computers with huge monitors and endless time. Nearly two-thirds of travelers are instead using their smartphones to perform destination-related searches. According to Google, people spend months researching travel plans and often run hundreds of searches. Your hospitality company must have a responsive website. This will ensure that your content is easily accessed and displays well for these kinds of engagements. Google data shows that 82% of leisure travelers do not have accommodations in mind when they plan their trip. This means there are many opportunities to ensure your brand is chosen.

Airlines

As with most people not having their accommodation selected before they start their research, 78% don't have their airline picked. With a strong digital marketing strategy, airlines can reach travelers as they make decisions and send messages to ensure that they take their flights.

Car Rental

Selecting a rental car is the final step in most trip planning. Customers may visit your website repeatedly to check out the available offers and compare prices at different destinations, airports, and hotels. You will need to make sure your digital marketing strategy for car rental agencies includes excellent content and a plan to retarget potential customers who have already engaged with you but have not booked a reservation.

Effectively Using Digital Marketing Strategies to Market the Tourism Industry

To succeed, owners of tourism and hospitality businesses need to think like tech-savvy travelers. Marketing in this industry is not an easy task. Your business is contacted by consumers frequently and often via their mobile devices. No matter what branch you are in, you need a strategy to increase your online engagement, encourage repeat contacts, make your brand memorable and keep you top of mind. According to Google research, 85 percent of leisure travelers don't decide which activities they will do until they get there. You will want to connect with them in the weeks and months ahead of their trip. But you also need to help them settle into their destination upon their arrival.

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